Vocabulary

Vocabulary

Chapter 1

Achieving Success through Effective Business Communication

1.     Audience-Centered Approach    

·      Understanding and respecting the members of your audience and making every effort to get your message across in a way that is meaningful to them

2.     Code of Ethics  

·      A written set of ethical guidelines that companies expect their employees to follow.

3.     Communication Barriers     

·      Forces or events that can disrupt communication, including noise and distractions, competing messages, filters, and channel breakdowns. 

4.     Corporate Culture    

·      The mixture of values, traditions, and habits that give a company its atmosphere and personality.            

5.     Decoding

·      Extracting the idea from a message.

6.     Encoding

·      Putting an idea into a message (words, images, or a combination of both).

7.     Ethical Communication

·      Communication that includes all relevant information, is true in every sense, and is not deceptive.

8.     Ethical Dilemma

·      Situation that involves making a choice when the alternatives aren’t completely wrong or completely right.

9.     Ethical Lapse

·      The accepted principles of conduct that govern behavior within a society.

10.   Intellectual Property

·      Assets including patents, copyrighted materials, trade secrets, and even Internet domain names.

11.   Social Communication Model

·      An interactive, conversational approach to communication in which formerly passive audience members are empowered to participate fully.

12.   Stakeholders

·      Groups affected by a company’s actions: customers, employees, shareholders, suppliers, neighbors, the community, and the world at large.

13.   Workforce Diversity

·      All the differences among the people who work together, including differences in age, gender, sexual orientation, education, cultural background, religion, ability, and life experience.

Chapter 4

Planning Business Messages

1.     Direct Approach

·      Message organization that starts with the main idea (such as a recommendation, a conclusion, or a request) and follows that with your supporting evidence.

2.     General Purpose

·      The broad intent of a message to inform, to persuade, or to collaborate with the audience.

3.     Indirect Approach

·      Message organization that starts with the evidence and builds your case before presenting the main idea.

4.     Journalistic Approach

·      Verifying the completeness of a message by making sure it answers the who, what, when, where, why, and how questions.

5.     Medium

·      The form through which you choose to communicate a message.

6.     Scope

·      The range of information presented in a message, its overall length, and the level of detail provided.

Chapter 15

Building Careers and Writing Résumé

1.     Applicant Tracking Systems 

·      Computer systems that capture and store incoming résumés and help recruiters find good prospects for current openings

2.     Chronological Résumé

·      The most common résumé format; it emphasizes work experience, with past jobs shown in reverse chronological order.

3.     Combination Résumé

·      Format that includes the best features of the chronological and functional approaches

4.     Functional Résumé

·      Format that emphasizes your skills and capabilities while identifying employers and academic experience in subordinate sections; many recruiters view this format with suspicion

5.     Networking   

·      The process of making connections with mutually beneficial business contacts 

Chapter 16

Applying and Interviewing for Employment

1.     Application Letter

·      Message that accompanies a résumé to let readers know what you’re sending, why you’re sending it, and how they can benefit from reading it    

2.     Behavioral Interview 

·      Interview in which you are asked to relate specific incidents and experiences from your past

3.     Employment Interview  

·      Formal meeting during which you and an employer ask questions and exchange information  

4.     Open-ended Interview

·      Interview in which the interviewer adapts his or her line of questioning based on the answers you give and any questions you ask

5.     Situational Interview

·      Similar to a behavioral interview, except the questions focus on how you would handle various hypothetical situations on the job

6.     Structured Interview

·      Interview in which the interviewer (or a computer) asks a series of prepared questions in a set order unsolicited application letter Message